Medid AG – Corporate Design / Identity Giudelines
Always finding a solution with and for our customer is our motivation. To make things a little better, every single day.
The Design Giudelines
These guidelines describe the visual and verbal elements that represent MEDID’s corporate identity. This includes our name, logotype and other graphic elements such as colours, fonts and pictures. Sending a consistent and guided message of who we are and what we want to be in the mind of our customers, is essential to presenting a strong, unied image of our company. These guidelines reect MEDID’s commitment to quality, consistency and style.
Brands are like Russian dolls, with many layers, tenants and beliefs that create followings of people who find them relevant. Brands have to contain various factors, among which is consistency. This consistency should transcend messages, product lines and audience appeal. It should enhance our business and adding depth to our company’s presence. And it is one ingredient to grow the business and keep a loyal following.Our brand helps our customers to know what to expect. Our brand must be consistent and clear, so that it puts our customers at ease, because they know exactly what to expect each and every time they experience our brand. That is why we are coming up with this new and extended Corporate Design / Corporate Identity Manual.