Corporate Colors

The primary Color System and Codes

Primary Color System

Color plays an important role in the MEDID corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme.

Consistent use of these colors will contribute to the cohesive and harmonious look of the MEDID brand identity across all relevant media. Check with your designer or printer when using the corporate colours that they will be always be consistent.

Primary Color Red

Color Codes
CMYK:    C0   M95   Y100   K0
Pantone:   485
RGB:   R218   G41   B28
Web:   #DA291C

Primary Color Light Grey

Color Codes
CMYK:    C0   M0   Y0  K55
Pantone:   877
RGB:   R138   G141   B143
Web:   #8A8D8F

MEDID has two official colors: RED and GREY. These colors have become a recognizable identifier for the company.

Use them as the dominant color palette for all internal and external visual presentations of the company.

Colours are one of the to transfer a brand customer

The secondary Color System and Codes

Primary Color Dark Grey

Color Codes
CMYK:    C12   M5   Y0  K84
Pantone:   426 C
RGB:   R69   G71   B74
Web:   #45474a

The secondary colors are complementary to our official colors, but are not recognizable identifiers for MEDID . Secondary colors should be used sparingly. That means in less than 10 percent of the palette in one piece.

Use them to accentuate and support the primary color palette.

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