The primary Color System and Codes
Primary Color System
Color plays an important role in the MEDID corporate identity program. The colors below are recommendations for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme.
Consistent use of these colors will contribute to the cohesive and harmonious look of the MEDID brand identity across all relevant media. Check with your designer or printer when using the corporate colours that they will be always be consistent.
Primary Color Red
CMYK: C0 M95 Y100 K0
RGB: R218 G41 B28
Primary Color Light Grey
CMYK: C0 M0 Y0 K55
RGB: R138 G141 B143
MEDID has two official colors: RED and GREY. These colors have become a recognizable identifier for the company.
Use them as the dominant color palette for all internal and external visual presentations of the company.
The secondary Color System and Codes
Primary Color Dark Grey
CMYK: C12 M5 Y0 K84
Pantone: 426 C
RGB: R69 G71 B74
The secondary colors are complementary to our official colors, but are not recognizable identifiers for MEDID . Secondary colors should be used sparingly. That means in less than 10 percent of the palette in one piece.
Use them to accentuate and support the primary color palette.