The Logo
Logo Introduction
Our logotype is the key building block of our identity, the primary visual element. The signature is a combination of the symbol itself and our company name – they havxed relationship that should never be changed whatsoever.
The Full Logotype
The MEDID Masterbrand or Corporate Logo comprises three elements, the logo symbol, the logo type and the “MEDIZINTECHNISCHE LÖSUNGEN” tagline.
The Logotype has been carefully chosen for its modern and yet rened, highly legible style, which has been further enhanced by the use of upper case letters. The typeface was specially designed and has been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as its particular shape and form.
The two corporate colors are RED and GREY. It is a fresh and appealing blend of colors chosen for their strong combination – modern – classic – timeless (including some “swissness”).
The colors have been selected according to international standards as shown below and are easily implemented.
1
The full Logotype
1) The Full Logotype
The main logo is the colored logo used on white or colored backround. For other backgrounds you will find alternatives below.
3
Logo light version
3) The Logo Light Version
will be used when the backround color is dark colored.
2
The Symbol
1) The Symbol
Consists of a white cross element evoking thag of switzerland and a stylized operating table in a red square backround.
4
Logo dark version
4) The Logo Dark Version
will be used when the backround color is light colored.
Recommended Formats
.eps | .ai | .png | .jpg | .tif | .pdf
Attention
Use of any stylized, animated, hand drawn or other versions of a inocial logo is not permitted. This undermines the logo system and brand consistency. Please consult with MEDID Trademark Licensing if you have any questions or need further help.
Logo Construction & Clearspace
It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can
be positioned in relation to the mark of the the symbol itself and our company name – they havxed relationship that should never be changed whatsoever.
Clearspace
full Logo
Clearspace
Symbol
Denition
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.Computation-To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height / 2), or else, take the square of the symbol as a reference.
Applications on different backgrounds
Logo Application Guidelines
Minimum Logo Sizes
Full Logo
Minimum Size: 20 mm x 4 mm
Logo Symbol
Minimum Size: 5 mm x 5 mm
