Corporate Fonts

Myriad Pro Designed by Carol Twombly and Robert Slimbach

A Versatile Sans Serifopen Type® Family
A refined sans serif design in the world of contemporary sans serif typography, where the ordering of complex information using multiple weights and widths is common, the dierent typographic voices of Myriad Pro work together beautifully. When used in conjunction with other typefaces, Myriad Pro’s varied palette offers dynamic options for typographic expression. The design of Myriad Pro is straightforward and non-idiosyncratic making it ideal for creating sophisticated typographic arrangements where simplicity and clarity are required. MyriadPro provides a system of fonts that can be applied to a broad typographic spectrum, from corporate identity and web page design to advertising typography and text composition. This highly adaptable family is equally at home for text and display setting. The clean optically balanced shapes, carefully crafted letterforrns, precise lettert,and extensive kerning make this unied family highly readable and give pages an exceptionally even color.This specimen book provides background information on the design, development, and historical context of the Myriad Pro family. It also includes settings of Myriad Pro at a full range of weights and widths, in Latin, Greek, and Cyrillic settings.

The Corporate Font and its Structure

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all MEDID communications. We have selected MyriadPro and Trebuchet, which helps inject energy and enthusiasm into the entire MEDID communications, as the primary and secondary corporate typefaces.

Corporate Font Myriad Pro

 

The Font

MyriadPro sets new standards in terms of its form and number of variants. It is the quintessential sans serif font, timeless and neutral, and can be used for all types of communication. 

Type Examples Myriad Pro

Typography and Hierarchy

Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for MEDID layouts.

Content Text and Inner Headlines

Myriad Pro

Headlines and Typebreaks

Trebuchet MS

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